With the continues growth of new content delivery channels, each with its own unique characteristics, businesses in Advertising arena need comprehensive solutions in order to make the most of their digital and non-digital assets, while managing the rights for such assets as well. Beyond those needs, much of the work done in these industries is project oriented. Operations need to be managed closely from project inception to the fulfillment of all project requirements. In the first book of serial ” The Dynamics 365 solution for Advertising Industry ” This book will focus on Marketing, Sales and Project Process. Track changes and versions of requirements through the negotiations phase, connect requirements to a project WBS, define rates, generate cost estimates and project time tables, milestone tracking, delivery schedules, proposals, contract reviews, project contract management and the service agreement and its own life cycle all within the system because every aspect of the project is interconnected. Dynamics 365 will help you coordinate complex projects, manage vendors and subcontractors, as well as retrieve real-time information about schedules and costs. Dynamics 365 is an ideal solution for companies which need an end-to-end solution to view both micro and macro data of the organization, and minimize the problems that can lead to late deliveries and budget overruns. Microsoft Dynamics 365 helps Companies connect employees, customers, and business partners. It can help you improve customer satisfaction and increase employee productivity, and it provides the flexibility you need to seize new market opportunities. By streamlining your internal processes, you can reduce costs and increase earnings, easily adapt to support your business as you pursue new and bigger opportunities, identify the real costs associated with each service or project, and connect with your customers to help turn your service quality into a competitive advantage.